When your people run their Do Something Different programme on our free App, they’re much more likely to get fully engaged.
He can now compare App users with non-App users across all of our programmes and he has found some interesting findings:
2: App users have more fun: App users give on average 4.07 stars out of 5, vs 3.67 for non-app users, suggesting they have a better overall experience.
3: App users share more: App users share more of what they are doing in to the Do Zone, and they do it more frequently. In fact people using the App on one of our programmes were seen to be nearly twice as likely to post as those who only used the website version.
4: App users get more benefit from their programme: On average, App users get larger increases in wellbeing, larger improvements in habit scores and larger reductions in anxiety and depression scores. For example, App users’ wellbeing scores go up an average by 84 points, vs 50 for non-app users. This is probably because they are doing more Dos, getting inspired by others in the Do Zone and tracking their own progress by “journaling” their experience.
5: App users can now use the happy-tracker: No matter what programme your people are on, they can keep an eye on their mood as they go along and start to see what affect each programme has.