Jason Ryan, Founding Partner and CSO at cutting-edge digital agency Brilliant Noise is on a mission to change the way big companies approach transformation.
“I was talking to a global publishing company about digital transformation. They had a multi-million pound budget to spend on their programme. Of the dozen transformation partners there, we were the only ones talking about transforming business culture, mindset and behaviour. Everyone else was talking tech.
“At Brilliant Noise, we know that you have to shift the way people interact, think and work in the connected age if you’re going to make a step change in the business. For us, that’s where Do Something Different can make a real contribution.”
Brilliant Noise has used Do Something Different digital programmes in a number of ways over recent years. Jason explains:
A programme for emerging talent
“The first time we used Do Something Different was with the global tour operator company TUI Travel, as part of a leadership training programme designed to help their global executives to embrace digital in their working lives. That programme delivered really impressive results.”
“Since then we have used Do Something Different with a number of clients. We also used it to help us win a culture change programme at one of the big four UK consultancy firms”.
Helping to scale the Brilliant Noise approach
Jason explains that Brilliant Noise transform businesses through data-led strategy, planning and creative. This involves working at a senior level. For example:
- Mapping the customer acquisition journey for a global publisher
- Leading a customer-first transformation at Jaguar Land Rover
- Establishing a global change programme for Universal Pictures
“The power of Do Something Different is being able to scale behaviour change across hundreds or thousands of people, anywhere in the world.
“It’s one of the few tools available that specifically targets behaviour change. It is an important part of our toolkit for business transformation.”
