Do Blog

2015 – The Year Of Behaviour Change

Bringing our Partners together

February 2nd 2015

We were very excited to share our vision for 2015 with our Partners and potential Partners in Brighton last week. Take a look at our StoryStream for a flavour of the day:

Why is 2015 the Year of Behaviour Change?

Ray and Ben kicked off the Event with a quick update on where we’re at. Ray explained that everywhere we turn, people seem to have realised that they don’t just need information, learning or awareness-raising programmes. They need Behaviour Change.

We’re seeing it with the NHS in Smoking Cessation; with corporate clients in culture change, embedded learning and induction programmes; in Public Health and local authorities with well-being and community programmes. Ray explained that overall, Do Something Different is looking at a four-fold increase in business this year.

Ben also filled us in on a newly won EU project for cardiology patients called Do Change. Working with 10 Partners across the EU and in Taiwan, Do Change will dynamically create a patient Do programme based on near real-time inputs from medical sensors, food scanners, GP instructions and other inputs. Exciting times!

Change what you Do. Not what you think.

After a lively session of Speed Do-ing, Karen then shared a deeper insight into where our Do Something Different methodology came from. 30 years of psychological research. PhD studies. Medical trials. Field trials. And real applications with brave early adopters like Ian Burbidge in West Norfolk, Paul Hoogenberk at Medicinfo in the Netherlands and PwC. All fed into the unique approach we have today.

Sharing success stories

We were then treated to some brilliant stories from clients and Partners who have been using Do Something Different in a host of different applications during the last year. These included:

  • American Express – We were delighted to welcome Tracy Mathewson from American Express Technologies who explained how they had used a bespoke Do Something Different programme to adopt a ‘Growth Mindset,’ encouraging their people to take more risks and be more agile at work.
  • Medicinfo – Our lead partners in the Netherlands, explained how they are using Do Something Different in health, communities and with corporates, achieving +30% recorded changes in early results.
  • Global haute couture – In partnership with Steps Drama, we heard how Karen created a bespoke programme for one of the world’s most stylish fashion brands at their global retail conference in Milan. Their Do Zone shows fantastic examples of improved sales where store managers are engaging with the programme and being more creative with customers.
  • Martin Bailey – A long-standing and much-valued Partner, Martin explained how he has used Do Something Different with vulnerable families, combining the online system with face-to-face coaching to life-changing effect. He has also got amazing results with teachers at primary schools.

Let’s get Do-ing – designing an innovation programme

At a Do Something Different event, you have to expect some Do-ing, so it came as no surprise when we got people up on their feet. Karen split the audience into groups and got them designing a bespoke Innovation programme. This started with everyone helping to define the psychological pillars that we might build the programme around. Then each group brainstormed questions that could go in the online diagnostic, before going on to create individual Do’s. One delegate tweeted: “Great to have a taste of how to design a programme to help learn new good habits & shed the unhelpful ones with @OneDoAtATime.”

And finally…

Right at the end, before the silly drinks and amazing street tapas, Ant explained that the team has been hard at work creating a new website, new Do Zone, new Partner materials, new videos and new case studies, all designed to help our Partners to create even better programmes for their clients.

If you were there… thank you for coming, we hope you enjoyed it as much as we did.

If you missed it… but like the sound of what we’re about, please Do get in touch. We’d love you to become part of the ‘Year of Behaviour Change’ with us.



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