Tackling unconscious bias

You probably think that you are fair and unbiased in your decision-making. That’s because bias is generally unconscious. People unknowingly discriminate against one group and favour another, without realising that they are doing it. In fact it’s human nature to stick to your tribe – part of a Neanderthal survival instinct. This programme will help you to become aware of your cognitive biases and to act out more inclusive behaviours, every single day.

The programme pillars

Designed by our founding psychologists, this programme is built on the psychological pillars that are known to have a positive impact on embracing inclusion and diversity. These include:

  • Affinity Bias
  • Confirmation bias
  • Attribution bias
  • The bandwagon effect
  • Perceptual bias
  • The status quo bias
  • The halo effect
  • Optimum bias:
  • Linguistic and non-linguistic bias

Knowing is not enough

The widely-used Implicit Association Test (IAT), based on the work of social psychologists Greenwald & Banaji (1997), demonstrates that we all have biases and prejudices against groups that are different to us. It is a common belief that by making people aware of implicit bias, and how it can influence decisions, they may be able to prevent the bias influencing their own behaviour. This is where the IAT does not go far enough. It identifies bias. It raises awareness. But that alone does not change behaviour. The focus needs to shift from understanding bias to changing the micro-behaviours that it gives rise to. Embracing Diversity is an action-oriented approach, personalised to each individual, that brings about change in a host of every day situations in the workplace.


  • Designed by psychologists
  • Tailored to each person
  • Action-based programme
  • Encourages inclusive behaviours
  • Celebrates diversity

Research shows that growth mindset can be learned through application – by doing.

  • 3 weeks of flexible Do’s
  • Breaks you out of habits
  • Increase flexibility
  • Apply new behaviours
  • Effect real change
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