Meeting health challenges in the digital age
The NHS Five Year Forward View calls for prevention-focussed services to tackle the biggest health challenges in the UK: pre-diabetes; diabetes management; smoking cessation; mental health.
At the same time, the UK Government Digital by Default standards demand more digital delivery as a cost-effective way to engage an increasingly mobile population and hard-to-reach communities. How can health commissioners meet this challenge, quickly and efficiently?
Game changing mHealth solutions
Do Something Different provides cutting edge digital mHealth behaviour change interventions delivered to mobiles, tablets and PC’s. Using evidence-based behaviour change methods, our programmes help individuals to take control of their health and wellbeing, make healthier choices and improve their health outcomes.
Do Something Different has successfully demonstrated lasting behaviour change across many Public Health and CCG programmes, reaching people on a wide scale, and providing measurable impacts to commissioners.
Simple to implement
Simple to implement, without any technical intervention, Do Something Different programmes allow you to reach out beyond traditional touchpoints, complementing existing services without any burden on health professionals. Our mHealth product is built around digital programmes that are scalable, affordable, integrated, and signpost to existing services in your community.
mHealth Features
The key features of our programmes incorporate the characteristics associated with proven mHealth effectiveness and the strategies identified by Public Health England:
- Tailoring messages by making them personalised
Behaviour change strategies rather than educational content - Using mobile technology to engage with anyone with any kind of mobile phone(currently 93% of the UK population)
- Using text messaging – no smartphone necessary
- Focussing on doing rather than knowing, creating impactful behaviour change rather than just offering information.
Our mHealth partnerships
We are proud to work with diverse organisations on a range of Public Health issues.
Do Something Different mHealth creates strategic and impactful behaviour change
How Do Something Different
mHealth works
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Each participant (Do-er) completes online diagnostics to identify personal behaviours and habits.
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Small tasks (Do's) are sent by text and email tailored to the individual programme goals.
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Do-ers can post their feedback in their Do Zone, share experiences and get inspiration.
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Online diagnostics at the end measure change for the individual and the organisation.
It’s easy to sign up online and run the programme from your PC, phone or tablet:
- Online sign up
- 6 week programme
- Tailored to you
- Delivered by text or email
- Feedback at the end
Webinar: Using mHealth as an effective behaviour change tool in Public Sector
Applying Behavioural sciences in the digital age, allows us to reach people we haven’t been able to before and also provide affordable and personalised support at scale.
Guest speaker, Prof Karen Pine explains in this webinar how health authorities can change populations health behaviours by using mobile technologies.
Remarkable results
We have achieved remarkable results with large companies, SME's, public sector organisation and communities. What could we Do for you?
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20%
reduction in alcohol consumption
Hertfordshire Public Health
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21%
improvement in overall well being for residents
Hertfordshire Public Health
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37%
increase in physical activity
Hertfordshire Public Health
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29%
fruit and vegetables consumption up by 29%
Hertfordshire Public Health
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5.8lbs
weight down by an average of 5.8lbs in six weeks
Hertfordshire Public Health
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50%
reduction in 'clinical' or 'at risk' levels of depression and anxiety
Do Happiness
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52%
average Stop-Smoking quit rate
Brighton & Hove CCG
Doer stories
Do-ers are always really keen to tell us how they got on with their programmes. We collect their stories continuously and here are some of the feedback that have been shared with us before:
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“Do Something Different should be available from your doctor. It's immediate, not like waiting for another letter or call from another organisation. It can take away stress or anxiety. It's really helped me - It's brilliant.”
Diana, Do Less Stress programme
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“Since surviving a massive stroke I have suffered depression. Do Something Different has banished the low mood and I am finally feeling like myself again”
Do-er, Do Happiness programme
For more stories from past Do-ers, have a look at our video channel
RSPH award
Our unique approach has been recognised by the Royal Society for Public Health in their Health & Wellbeing Awards 2015:
“The award for Do Something Different is due to its innovative and creative approach in supporting behaviour change of individuals in Hertfordshire. Its digital platform is accessible and scalable with the potential for reaching large groups of people. Its interventions are underpinned by research and good practice in technology.”