What was I doing before Do Something Different?
I have a background in advertising and marketing. Institute of Marketing qualified, I set up and ran a successful advertising agency in Brighton, before selling my share and establishing the copywriting agency, antwords. I joined Do Something Different at the point it was transitioning from offline to online.
Why did I join?
Having put lots of effort over the years into promoting brands that get us to places, or help us smell nice, it’s brilliant to work on something with a real purpose.
What do I do?
I now work with Do Something Different partners and clients, helping them to get the most out of each programme and spread the word about the power of Do.
What do I most want to change in the world?
Inequality. 85 of the world’s richest people have more than half of the world’s poorest. That can’t be right, can it?
What do I most want to change about me?
I love the idea of behavioural flexibility – to keep making myself find different ways to behave in different situations and see what happens. Try it. It’s amazing.
What am I doing differently?
I like to wear odd socks so I start each day by reminding myself nothing has to be the same.