Healthy weight without dieting

Scientists have discovered the secret of healthy lasting weight loss – and it’s got nothing to do with dieting! People generally have weight problems because they are imprisoned by bad habits. Our No Diet Diet programme will help you to break these hidden habits so you can effortlessly lose weight without feeling hungry. There are no calories to count or carbs to watch. And most importantly – there’s no diet to follow.

Why traditional diets don't work

For most of us diets just don’t work. In fact research shows that people who diet usually end up weighing more. That’s because traditional diets rely on us cutting stuff out. Which is great for as long as the willpower lasts. But as soon as you waver, you’re back in the calorie trap. The No Diet Diet focuses on breaking the web of habits that controls our eating, drinking and exercising. Disrupt the habits that mean you eat too many biscuits, have a second helping or buy a take-away after the pub and you’re back in control. Forever.



  • Stops mindless eating
  • Creates healthier habits
  • Gets you moving
  • Puts you back in control
  • Refreshes your whole life

Research shows that less habitual, more behaviourally flexible people are more likely to be a healthy weight.

  • 3 week personalised programme
  • Do’s to disrupt your eating patterns
  • Increase behavioural flexibility
  • Healthy weight reduction
  • Lasting change

Love your healthy weight

Research from our founding psychologists involving thousands of people shows that the more behaviourally flexible you are, the lower your body mass index (BMI) is likely to be. Clinical trials show that the No Diet Diet will increase your behavioural flexibility, and break old routines and habits so that you lose weight. And keep the weight off. Sign up and we’ll send you psychologically powerful Do’s – small actions sent by text or email. Do your Do’s and you’ll soon be on your way to your healthy weight.



The No Diet Diet will change
your relationship with food,
drink and activity, so you can make choices, free from destructive habits.


"I eat at the table much more often and try to be more active. I still have a lot of changes to make but it is much less daunting."

No Diet Diet Do-er


per week average weight loss
(Results from a recent programme)

It’s easy to sign up online and run the programme from your PC, phone or tablet:

  • Online sign up
  • 6 week programme
  • Tailored to you
  • Delivered by Text or email
  • Feedback at the end