A different way
to stop smoking

Giving up smoking doesn’t have to be hell. Forget willpower and withdrawal, this six-week Love Not Smoking programme uses scientifically-proven psychological techniques to help you quit for good AND claim back your passion for life.


Why is it so hard to quit?

Smoking is a habit. It’s been hard-wired into your brain and it’s triggered by events. Things getting stressful? Reach for a cigarette. First thing in the morning? With your coffee? After sex? You may be addicted to nicotine, but your brain is addicted to these habit chains. If you can smash the habits, crush the cravings, and embrace new behaviours instead, you’ll quickly find that you love not smoking.



  • Breaks addictive habits
  • Banishes cravings
  • Launches new behaviours
  • Disrupts auto-pilot
  • Celebrates success



hours is all it takes to
lose 90% of the nicotine
in your body.


weight gain. Love Not Smoking
will help you quit without
gaining weight.

3 mths

a year is the added life expectancy
you get when you stop smoking
after the age of 30 or 35.

How do we help you stop?

Love Not Smoking is a six-week stop smoking programme that you can run from your phone, tablet or PC. Our proven change approach uses psychologically powerful Do’s – small actions sent by text or email – specially tailored to your smoking habits and your life. Do your Do’s and you’ll go from getting ready – to quit – to a glorious smoke-free future. And we’ll help you fight those cravings with ‘Disruptors’ sent to your phone whenever you need them, day or night.



  1. Identify your smoking habits
  2. Discover your triggers
  3. Set your Quit Day
  4. Beat the cravings
  5. Enjoy new things


"I must have tried to quit a dozen times. Love Not Smoking worked."


Mike loves not smoking – Read the blog…

The science of addiction – why is it so hard to stop smoking?

Professor Karen Pine

What are you up against? Read the blog…

7 top tips on how to give up smoking

Professor Karen Pine

And why Cold Turkey hardly ever works. Read the blog…